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ThruPlay —an optimization option in which advertisers only pay for video ads that are watched to completion, for at least 15 seconds—is now the default optimization for video views campaigns on.
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ThruPlay is Facebook's default buying option for video ad campaigns - it puts more emphasis on higher-quality video advertising content and provides greater flexibility in monetising content. Click To Tweet How To Optimize Facebook Video Ad Campaigns For Thruplay
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The Benefits of Facebook ThruPlay for Delivery Optimization Norbella · Follow 2 min read · Dec 3, 2018 Written by: Robin Greenbaum, Paid Social Specialist at Norbella Facebook is making a.
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ThruPlay is a video ad optimization and delivery option on Facebook Ads Manager. It is designed to help advertisers optimize their video ad campaigns for completed views, which are video views that last for at least 15 seconds or the duration of the entire video ad if it is shorter than 15 seconds.
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Click Create. Select Awareness or Engagement as the objective. Note: For engagement, select On your ad as your conversion location and Video views as your engagement type. At the Ad set level, choose ThruPlay under Performance goal. Finish the steps to create your campaign. Select ThruPlay as the billing option
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Facebook counts a ThruPlay when your video ad is watched to completion, or for at least 15 seconds (if your video is longer than 15 seconds). The optimization "is available with auction or reach and frequency campaigns." Recommended for you Contextual Targeting: Why is It Important? Microsoft Named Netflix's Global Ad Technology and Sales Partner
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Simplifying Video Ad Buying on Facebook. Last September, we introduced ThruPlay to give businesses the ability to optimize and pay only for ads that are watched to completion or for at least 15 seconds, whichever comes first. We also previously offered a 10-second video views optimization solution. Since its introduction, ThruPlay optimization.
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How it's calculated. If your video is 15 seconds or shorter, the metric counts when your video was played to completion. For longer videos, this metric counts when someone played at least 15 unique seconds of the video. The video's full length is considered to be at least 97% of the video, as people frequently drop off before the true end of a.
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ThruPlay for Facebook Ads Manager - What it Does Zero 3 Studios 193 subscribers Subscribe Subscribed 150 11K views 4 years ago Understand Your Marketing Just a last-minute video I wanted to cross.
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Starting July 31st, 2019, the 10-second Video Views optimization option will go away entirely and Thru-Play will be the new default option. Facebook will also pause all campaigns still using the 10-second optimization option, so if you have existing video ad campaigns, you'll need to switch over to either ThruPlay or the 2-Second Continuous.
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ThruPlays The number of times your video was played to completion, or for at least 15 seconds. How it's calculated If your video is 15 seconds or shorter, the metric counts when your video was played to completion. For longer videos, this metric counts when someone played at least 15 unique seconds of the video.
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You MUST understand Facebook ThruPlays— the default optimization for videos. You can see I got 307 ThruPlays for $5.51, which is less than 2 cents each. That means people watched my video (one minute, of course) all the way through or at least 15 seconds. If you're under 5 cents, you're doing great.
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Open the Facebook app on your device and find the video you'd like to stream. Tap the video to open the video player. Tap in the top right of the video. Tap the TV you'd like to play the video. Keep in mind, not all smart TVs support streaming videos from a mobile device. You can stream Facebook videos to your television with the Facebook app.
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